Business development partner of innovative Scandinavian organizations in North America
What We Do
Market Studies
Research on prospective customers, projects, competitors, regulations, supply chains, interviews, etc.
Customer Databases
Creation of databases on importers, wholesalers, resellers, end-users and partners based on your requirements.
Sales Channel Development
Development of sales channels and distribution networks in the U.S. and Canada.
Other Services
Delegations, sales presentations and training, digital marketing, tradeshows, webinars, M&A, etc.
Our Client Segments
Wood Products Manufacturing
Construction and Real Estate
Automation Technology
Energy and Transportation
Public Sector and Research (Governmental, Municipal, Universities, etc.)
Other (Cleantech, Chemicals, Seaport, Mining, etc.)
Why Choose Us?
Local Experience and Presence
- Sales and marketing experience from industry-leading companies in North America since 2017.
- Being located in the same time zone as your partner organizations ensures timely communication and swift execution of tasks.
Technical Understanding
- Master’s degree in Industrial Engineering in 2011 and work experience in several industries.
- Typically, all our projects require technical understanding, which differentiates us from our peers.
Data-Driven
- Since 2020, great emphasis on building competence in collecting and analyzing large amounts of data.
- The data is at the core of our business development approach.
Sales-Oriented Pragmatic Approach
- We have worked in sales and know what result oriented successful business development requires.
- In a typical project, we focus on identifying high-value prospective customers and gaining insights about them and their projects.
Professionalism
- When we take on new projects, they will be delivered with the highest level of customer satisfaction.
- Well-refined processes, expertise, passion for what we do, communication, and attention to detail describe how we work.
Management
Jukka Matikainen
Managing Director
Jukka is a highly regarded and successful driver of business growth with a diverse background in Direct & Indirect Sales, Marketing, Strategy, Product & Service Management. For the past 14+ years, he has worked in global multi-billion-sized corporations (construction, automotive, and forest product markets) in Canada, the UK, the Philippines, Australia, and Finland. He holds Master’s degrees in Industrial Engineering and Corporate Finance. He is a citizen of Canada and Finland.
Henna Roine
Henna Roine
marketing manager
Henna is a true marketing professional with wide experience in digital marketing, social media, branding, copywriting and trade shows. She has worked in elevators, freight forwarding & publishing industries as well as management consulting. She holds Master of Science in international marketing.
About Us?
We are a boutique firm that provides business development services for innovative Scandinavian companies that want to enter or accelerate their growth in the U.S. and Canadian markets.
We have over 20 years of experience in business development, sales, and marketing. We are committed to working with companies manufacturing breakthrough goods that boost efficiency, lower the total cost of ownership, and improve people’s lives.
We are a small team of dedicated professionals with expertise in project management, data and business analysis, engineering, data science, sales, and marketing. The core values are high integrity and passion for the work we do. Our Nordic heritage assists in determining cultural diversity and avoiding potential errors caused by a lack of cultural and local knowledge and awareness.
Our team has worked for numerous SMEs, publicly traded companies, and municipal and governmental organizations. Since 2022, we have been the selected provider of market research studies for Business Finland, the official government agency for trade and investment promotion in Finland, in the North American Forest Bioeconomy, Cleantech, and Seaport industries.
Market Studies
Our approach to market studies is data-driven and sales-oriented. Management and
sales professionals appreciate this approach, as it adds true value and provides a
quick, successful start to business development.
A typical comprehensive market study is a 100-150 page PowerPoint presentation
with detailed but useful information. We put emphasis presenting data in a clear,
well-organized, and easily understandable format.
We use our advanced data search methods to collect facts about the business
environment, such as opportunities for new technology, prospective clients, major
projects, market dynamics and structure, competitor landscape, regulations, supply
chains, and product benchmarking. Identifying prospective clients and gaining
insights about them is at the core of our projects.
Based on collected public data, paid data, and expert interviews, we create a
well-grounded analysis of the markets. Our strong emphasis on a large amount of
public data enables us to represent gathered results logically step by step through,
for example, the following path:
1. Definition of the project scope and data sources
2. Collecting and analyzing the data
3. Comparing the collected data with the results gathered through expert interviews
4. Representing the results
5. Conclusion and recommendations
Customer Databases
We create Excel-based prospective customer and partner databases for our clients. We stand out in the market by creating databases highly detailed, and typically, we are asked to research the most prospective customers, importers, wholesalers, resellers, and end-users in selected business fields and geographical areas.
Our approach involves sourcing information from various public and paid sources and meticulously categorizing it based on business type and other relevant factors that are specified together with our client. To ensure a comprehensive list of high-quality leads, the process involves using advanced data collection methods and lots of manual work. In typical projects, we go through thousands of companies to find the best leads for our clients.
Our approach:
1. Data Collection: We gather data from many publicly available sources to identify companies that meet the minimum criteria for long-listing.
2. Filtering: We filter out companies with unsuitable business models and other criteria to focus on the most prospective customers.
3. Categorization: We categorize companies based on their potential, strategic fit, and other critical factors.
4. Contact details: The relevant decision-makers are identified, and their contact details are sourced.
Proven Success:
Our methodical approach has consistently enabled us to identify the most suitable customers for our clients in every project. We understand that companies typically market their services to their customers, not their suppliers, which makes finding prospective customers a complex task. However, our proven approach, process, and engineering background ensure we deliver high-quality leads tailored to your specific needs.
Sales Channel Development
Our team specializes in helping you establish and develop sales channels and
distribution networks in targeted geographies and segments across the U.S. & Canada.
We provide a comprehensive range of services:
• Supply Chain Analysis: We analyze options for the optimal supply chain setup.
• Partner Search: We find ideal partners tailored to your specific needs.
• Appointment Making: We assist with setting up crucial meetings.
• Negotiation Support: We provide
expertise in negotiation to secure
beneficialagreements.
• Marketing Campaigns: We develop and execute marketing strategies.
• Client Meetings: We help prepare for client meetings and assist in them.
• Trade Fairs: We help plan and manage your participation in trade fairs.
Our typical projects involve:
• Identifying key players for an optimal supply chain setup.
• Benchmarking competitors and learning from them.
• Tailoring marketing materials specifically for the North American markets.
• Identifying relevant decision-makers and setting up meetings.
Representation
We handle your product’s representation in Canada or throughout North America. We will promote your items and act as an agent, being your company’s physical sales and marketing arm. For high-value commodities and industrial items, this cooperation arrangement is usual. It is a low-risk, low-investment strategy for breaking into a marketplace.
Read more about the companies we represent:
Raumaster Paper: next-generation material handling systems and automatic warehousing equipment for paper and pulp mills.
Tecwill: a world leader in producing high-quality mobile and stationary concrete batching and mixing plants and control systems.
Case Studies
Distributor candidate database for material handling equipment manufacturer
An innovative material handling equipment manufacturer wanted a database of the m…
Market study on users of biomass
150+ Canadian energy plants, pulp, and pellet mills were identified and were resea…
Distributor mapping for a forest product manufacturer
Several states were selected as the target market for a Nordic forest product manufa…
Forest bioeconomy cluster project
Forest Joensuu (Forest Bioeconomy Cluster of the City of Joensuu) contracted Nordic…
Some of Our Clients
Have a question?
Give us a call or send a message
We’d love to hear from you
Location
Vancouver, British Columbia, Canada
Phone
+1 236 412 6172
info@nordictradinghouse.com